Your privacy matters to us. This Privacy Policy explains exactly what personal data 777fa collects, why we collect it, how it is used and stored, and what rights you hold over your information. Please read this document carefully before using the platform.
These six principles guide everything we do with your personal information on the 777fa platform.
All personal data and payment-related information is stored using industry-standard encryption. Data at rest and in transit is protected via TLS/SSL protocols to prevent unauthorised interception.
We collect only the data we genuinely need to operate your account, process transactions, verify identity and comply with legal obligations. We do not collect data speculatively or unnecessarily.
You have the right to access, correct and request deletion of your personal data. Submit a request through live chat or the support email and we will respond within the timeframes set out in this policy.
777fa does not sell your personal data to third-party marketing companies. Data shared with partners is limited strictly to what is necessary for platform operations, compliance and fraud prevention.
We use cookies to maintain session security and improve your browsing experience. You can manage non-essential cookie preferences at any time through your browser settings or our cookie consent tool.
Identity documents submitted for KYC verification are handled through a dedicated secure portal. They are never requested via email and are retained only for the period required by our compliance obligations.
This Privacy Policy ("Policy") describes how 777fa ("the Platform", "we", "us", "our") collects, processes, stores, shares and protects personal data relating to users ("you", "your") who access or use the website located at https://777fa.cam and all associated services.
777fa is an English-language online sports betting and casino platform designed for Pakistani users. The platform displays balances in Pakistani Rupees (PKR/Rs) and covers sports including Pakistan cricket, PSL T20, ICC tournaments, football and UFC. By registering an account or continuing to use the platform, you acknowledge that you have read this Policy and consent to the processing of your personal data as described herein.
References to payment services such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah appear in this Policy solely as contextual payment references familiar to Pakistani users. None of these entities are affiliated with, endorse, or are responsible for the data practices of 777fa.
In this Policy, the following terms carry the meanings defined below unless the context requires otherwise:
777fa collects personal data in categories proportionate to the purpose for which each category is needed. The categories of personal data we collect are set out in the table below.
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC or passport number, nationality | Account registration, KYC verification, age verification |
| Contact Data | Email address, mobile phone number, city of residence | Account communication, support, security alerts |
| Financial Data | Deposit/withdrawal history, transaction references, payment method identifiers | Payment processing, fraud prevention, AML compliance |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Security, fraud detection, platform optimisation |
| Usage Data | Pages visited, bets placed, games played, session duration, click paths | Personalisation, responsible gambling monitoring, analytics |
| KYC Documents | CNIC copy, utility bill, bank statement, selfie/liveness check | Identity verification, AML/fraud compliance |
| Communications Data | Live chat transcripts, support emails, feedback submissions | Support resolution, quality assurance, compliance records |
| Responsible Gambling Data | Self-exclusion requests, deposit/loss limits set, cooling-off periods | Player protection, regulatory compliance |
We do not intentionally collect special category data (such as racial or ethnic origin, religious beliefs, or health data) beyond what may be incidentally included in identity documents submitted for KYC. Where such data appears in KYC documents, it is processed solely to verify identity and is not used for any other purpose.
We collect personal data through the following channels:
We process your personal data on one or more of the following legal bases:
Where processing is based on consent, you will be given a clear opportunity to provide or decline that consent at the point of collection. Withdrawal of consent for marketing will not affect your ability to continue using the platform.
Personal data collected by 777fa is used for the following purposes:
777fa does not sell your personal data to third parties. We share personal data only in the circumstances described below, and only to the extent necessary for the stated purpose:
All third-party processors engaged by 777fa are contractually required to process personal data only for the specified purpose and to maintain appropriate technical and organisational security measures.
777fa retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The general retention guidelines we apply are as follows:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and identity data | Duration of account plus 5 years after closure | AML/KYC legal obligation |
| KYC documents | Duration of account plus 5 years after closure | Regulatory compliance |
| Financial transaction records | Duration of account plus 5 years after closure | AML/financial records obligation |
| Responsible gambling records | Duration of account plus 5 years after closure | Player protection compliance |
| Support communications | 2 years from last interaction | Legitimate interest / dispute resolution |
| Technical and usage logs | 13 months from collection | Security / analytics |
| Marketing consent records | Until consent withdrawn, plus 1 year | Consent / legal compliance |
On expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be attributed to any individual. Where deletion is requested before the retention period expires, we will delete what we are permitted to delete and inform you of any data we are legally required to retain and the reason why.
777fa uses cookies and similar technologies (including local storage objects and session tokens) to operate core platform functions, maintain the security of your session and understand how users interact with the platform.
The types of cookies we use are described below:
You can manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies will impair your ability to use the platform. Our cookie consent tool, available on first visit, allows you to accept or decline non-essential cookie categories.
777fa implements a layered security approach to protect your personal data from unauthorised access, accidental loss, alteration or disclosure. Our technical and organisational security measures include:
Subject to applicable law in the jurisdiction where 777fa is licensed, you hold the following rights over your personal data. To exercise any of these rights, contact us through the on-site live chat or the support email address listed in Section 15.
We will respond to verified data rights requests within 30 days of receipt. Where a request is complex or involves large volumes of data, we may extend this period by a further 30 days, with notification provided. We do not charge a fee for standard data rights requests.
777fa is strictly an adults-only platform. Users must be at least 18 years of age — or the higher minimum age required by the operator or applicable license jurisdiction — to register an account and use the platform. The platform is not intended for, and does not knowingly collect personal data from, individuals under the applicable minimum age.
Age verification is conducted as part of the KYC process. Where we determine or have reasonable grounds to believe that personal data has been provided by an individual below the minimum age, we will:
If you are a parent or guardian and believe that a minor has registered on the 777fa platform, please contact us immediately through the on-site live chat or the support email address in Section 15 so that appropriate action can be taken without delay.
As an international online platform, 777fa may transfer personal data to, and process personal data in, countries other than Pakistan. These may include the jurisdiction in which 777fa is licensed and incorporated, as well as countries where our technology infrastructure and third-party service providers operate.
Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are in place to protect your data, including:
By using 777fa, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan for the purposes described in this Policy.
777fa reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or platform features. Where changes are material, we will endeavour to provide reasonable advance notice — for example, by posting a prominent notification on the platform or sending an email to your registered address.
The "Last reviewed" date at the top of this page will be updated each time the Policy is materially revised. We recommend checking this page periodically. Your continued use of the 777fa platform after the effective date of any amendment constitutes your acknowledgement of the revised Policy.
If you do not agree with an amendment to this Policy, you should cease using the platform and contact support to request account closure. Prior to closure, your data will continue to be processed in accordance with the version of the Policy in effect at the time of collection.
If you have any questions about this Privacy Policy, wish to exercise a data right, want to report a privacy concern, or need assistance related to how your personal data is handled, please reach out to the 777fa support team.
For players based anywhere in Pakistan — including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — all privacy queries are handled through the same digital channels. There are no physical offices or walk-in locations.
For urgent account security matters or responsible gambling requests such as self-exclusion, the on-site live chat channel provides the fastest response. Our support team handles all communications in English, with Urdu assistance available on request.
Data rights requests submitted via the support email will receive an acknowledgement within 5 business days and a substantive response within 30 days, in line with Section 11 of this Policy.
Explore cricket, PSL T20, football, UFC and live casino — with your data handled responsibly and PKR balances you can trust.